Complete vehicle wrapping first originated in the UK during the 1990's, due to a law that required taxis to be beige in color. For taxi companies this became a financial burden changing the exterior color of their vehicles not only was expensive but made the taxis difficult to resell after they were done using them. This led to a taxi being the very first vehicle that was fully wrapped. Wraps not only reduced the cost to change the color of the taxi but could also be removed so that the vehicle could then be resold after the taxi company was done using it. Kay Premium Marking Films were the ones who introduced the world to a new way to style and advertise on the exterior of automobiles. In 1993 KPMF was approached by one of their distributors requesting a film they could use to completely wrap a vehicle. The first taxi was wrapped and used in service for three years. After its service was complete the wrap was removed leaving pristine paint without any scratches, it was then that vehicle wraps proved to be and effective way for color change as well as paint protection.
Taxis were just the beginning, and ever since then vinyl film companies as well as printer manufactures have been revolutionizing materials as well as printing to bring cutting edge technology to wrapping and vehicle advertising.
Many business owners ask what are the benefits to wrapping a vehicle? Well, first the cost can be a deciding factor depending on the options you choose. To paint a vehicle the cost can average between $1,500 and $10,000 depending on the options and the type of vehicle you have, where a wrap will cost anywhere from $500 to $5,000 once again depending on what you want and the vehicle you have. Now everyone asks what is the lifespan of the vinyl? This can vary but is typically between 5-8 years depending on the installer as well and as process used to produce the wrap material. However wraps have countless options, color schemes, designs, patterns, textures, finishes and more. Full color images can now be directly printed to wrap material in very high resolution. Wrapping is also a much faster process than paint and requires less down time of vehicles which can become vital for fleet vehicles. Within 2-5 days your vehicle will be back on the road with a completely new look.
The benefits for wrapping you vehicle for advertising hit home with amazing clarity when you compare CPM (cost per thousand impressions) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America).
A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
The average for all forms of billboard ads cost $2.18 per CPM.
Vehicle wraps cost $.77 per CPM.
So next time you think of running an advertising campaign look into wrapping your vehicles and I know you won't be disappointed.